FREELANCE COPYWRITER

About

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I'm Sean And...

I’m a freelance copywriter with over 15 years of leadership experience.  My passion for guiding others and creating effective copy has profoundly shaped both my professional and personal life.

From a young age, I excelled in English language and literature, nurturing a love for storytelling and written effective communication. My career in policing spans two European countries, where I led teams through challenging and emotionally intense situations, always prioritising public safety and exceptional service. These experiences highlighted the profound impact of effective leadership on team well-being and successful outcomes.

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Early In My...

career, I immersed myself in leadership development, drawing inspiration from thought leaders like John Maxwell, Tony Robbins, and Gary Vaynerchuk. This dedication to leadership excellence led to promotions to Sergeant and Inspector, where I undertook specialised training to manage complex operations and support first responders.

My journey didn’t stop there. I became a certified NLP Practitioner and a Professionally Certified Coach (PCC) with the International Coaching Federation. These achievements enabled me to create The Hero Coach, a leadership and well-being coaching service for first responders and corporate professionals seeking a fresh leadership perspective.

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In Addition...

to coaching, I have shared my insights through guest speaking on leadership podcasts and contributing articles to The Discoverer newsletter. These experiences reinforced my belief in the power of words to inspire and guide others.

I’m passionate about leveraging my leadership background and copywriting skills to create impactful content for professionals. Whether it’s leadership-based blogs, website landing pages, internal publications, or digital course content, my goal is to add value and help others succeed. Let’s connect and make a difference together!

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